The pain of looking through your own back links to see who is linking to you, the angst of wondering what Google thinks and what to do about them. Webmasters were right to worry about Negative SEO - its true and Google is already warning and penalising sites because it can't really determine "natural" and "unnatural" links.
Earned links are the most spurious, because they come from the lowest value. I'll write about them in more detail later on. This is a funnier thought from Skype:
I was talking to one of my colleagues and I was lamenting the earned links we have from seemingly low quality blogs (i.e. lower than ours, the vast sum of the web is build in a authority pyramid shape with high sites at the top built on bases of lower ranking sites). This isn't their fault. Nor is it ours.
But here's the summary of out thinking:
*A Brief history of SEO*
2003-20012 Helping people build quality, helpful links like "visit my finance blog here"
2013: Helping people delete helpful links and replace them with just click here
*The New Rule* Write good content but not _great_ content - otherwise people will link to you and you'll have to disavow them all !
#fun #seo #negativeseo #google