I can't believe I just fell for one of the oldest "tricks" of SEO tonight. I arrived in, after a very long drive in the cold rain and I popped in a search phrase, Search Engine Optimisation, and to my immediate surprise, this is what I got:
I'm normally used to seeing completely different results - the usual Irish sites (and my own, hopefully) who normally appear but this seemed like an international list of complete unrecognisables. I immediately went to check that I wasn't searching Google NCR (No Country Recognition) or USA or CO.ZA but I was at the right place. I'd searched for "Search Enigne Optimisation" by mistake, instead of "Search Engine Optimisation".
This has to be one of the most overlooked yet easiest to implement opportunities for Webmasters and its one of the oldest tricks. Don't expect your target search market will never make mistakes - in fact, plan for them. The number of sites in the index for "enigne" instead of "engine" is only 12,600 - but in the correctly spelled version, there are 38 million results - much easier to rank for!
People make this mistake with everyday words all the time - apartments (aparments), Christmas, accommodation (acommodaiton etc), travel destinations (Porto for example) - so make sure you have both bases covered, don't rely on Google to auto-correct.